Rare 1932 Exhibitor Campaign Book For Mickey Mouse And Silly Symphonies

In 1932, Walt Disney issued a 48-page Exhibitor's Campaign Book promoting Mickey Mouse and Silly Symphonies, distributed by United Artists. The print run for this book was very limited to about 15,000 copies.

The book offered a multitude of items and promotional ideas, including articles on how to operate a Mickey Mouse Club at the theatre and offering Mickey Mouse "Pops" to customers. The book also mentioned countless examples of success from the use of promoting Mickey. The campaign book mentioned that Mickey was the "Most Publicized Film Actor In The World." The interior of the book had a reply postcard attached for theater owners to state their desire to run Mickey Mouse features. Also included were two pages with a detailed list of licensees and a reply postcard used to obtain local dealer names. Included were many great examples of merchandise from the numerous manufactures of Mickey products including Borgfeldt & Co., Brandle And Smith Co., Steiff, Cohn & Rosenberger Inc., Schumann, Norwich Knitting Co., David McKay, Herz and Cory, Saalfield, Warnova Mfg. Co., Hall Brothers, and more. Also included were premiums to be distributed by theatre owners including flip books, doorknob hanger, birthday cards, and other items.

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Rare 1932 Exhibitor Campaign Book For Mickey Mouse And Silly Symphonies		The Back Cover Featuring Numerous Examples Of Mickey In The News		An Interior Page From The Campaign Book Featuring The Mickey Mouse Club Button
The Second Version Of The Mickey Mouse Club Pinback Button		Interior Page Of The Campaign Book Showing The Mickey Mouse Club Patch, Hat, Vest, and other club items		1932 Mickey Mouse Sweater Emblem