“Miles the Monster,” the heart and soul of the Dover International Speedway, makes his comic book debut from the creative minds of Mark Wheatley, Al Gross and Insight Studios. Insight, in conjunction with Dover International Speedway, will be releasing a limited edition Miles the Monster #1 to NASCAR fans who will be in attendance at the June 2-4 race.

According to Mark Wheatley, who has taken on and refined the character, “I am refining the visual design of Miles, since the Miles of the comic book is now the "official" Miles the Monster upon which all else will be based.”

The book, which reached record numbers in the internet presale (500 copies in the first half an hour), tells the story of Miles, builds a large supporting cast, and adds a great personality the Monster. The character of “Miles” is a fun outgrowth of the nickname for the track, “The Monster Mile.”

Wheatley, who has been a huge sports-comics enthusiast, has been very vocal on the marketability of comics at sporting events. The June 2-4 race will see 140,000+ attendees over the course of the weekend, and if the presale numbers indicate anything, this comics will become the most sought-after book of the year.

“I feel confident in predicting that with no sales outside of the Dover Track, Miles the Monster #1 will easily break into the top 50 comics sold for June,” said Wheatley. “And after the September race, I will not be surprised to see additional sales that would take it into the top ten.”