Our favorite gap-toothed sea sponge is on a food product licensing rampage and the latest addition to his stable of snacks and breakfast foods is Kellogg's SpongeBob SquarePants Cereal. The pre-sweetened multigrain puffs and colored marshmallows shaped as jellyfish, Pineapple, Patrick and SpongeBob himself are sure to make your mouth pop with deep sea deliciousness every morning. This brightly colored box promises "nautical nonsense" in the form of a SpongeBob cardboard poster, with the yellow guy playing a eukele in a grass skirt, and a Jellyfishing Game on the back cover.

The side panel also advertises other Kellogg's-distributed SpongeBob products--Eggos and Pop Tarts.