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From the Scoop Archive - 6/18/2005
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Keeping Up with The Joneses
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Have you ever seen the British comedy, Keeping Up Appearances?
Imagine that set to very early comic strip artwork and you've got the U.S.
strip, Keeping Up with the Joneses.
Keeping Up with the
Joneses debuted in a 1916 issue of The New York World and focused on
the McGinis family: the couple Aloysius and Clarice, their daguther Julie and
their maid Belladonna.
Arthur "Pop" Momand was the creator, though the
strip's artwork is derivative of George McManus and its premise--a family's
collective efforts at social climbing lead to hilarious misadventure--also
hearkens to McManus' Bringing Up Father.
By 1940, the strip
fizzled out, but not before establishing its own unique socio-historical import.
Pop Momand's strip came into its own during the 1920s when it began to be
syndicated nationally. Shortly after, "Keeping Up with the Joneses" became a
popular part of our culture's colloquial lexicon. Even today, we know that the
phrase has to do with neighborly competition and relentless social climbing.
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