
From the Scoop Archive - 1/6/2007
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Etch-A-Sketch
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It may have risen to state-side popularity in the psychedelic sixties, but
did you know that the Etch-A-Sketch first appeared in France during the late
1950s? Created by Frenchman Arthur Granjean, who dubbed it "L'Ecran Magique,"
the toy also cropped up in England under the name "DoodleMaster Magic
Screen."
But it wasn't until the shake-and-erase drawing toy was unveiled at the
1959 International Toy Fair in Nuremburg, Germany that it became known as the
Etch-A-Sketch. The Ohio Toy Company gave the toy its new moniker, after buying
the rights to the nifty invention.
It was first marketed in the United States in July 1960. And even at
40-something, the magically magnetic plaything shows no signs of wear and tear.
With very few revisions since its debut, the Etch-A-Sketch has been a constant
source of art and entertainment for generations. In 1998, it took its rightful
place as an inductee to The National Toy Hall of Fame.With several contests
seeking Etch-A-Sketch artists and many galleries exhibiting the unique designs
of master Sketchers, the toy seems to reinvent itself faster than you can
shake-and-erase.
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